An Examination of Mobile Advertising Innovations on Brand Recall: A Case Study of a Tech Gadget Brand in Kaduna
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Mobile advertising has evolved beyond traditional banner ads to include interactive video ads, augmented reality (AR) ads, and programmatic advertising (Smith & Brown, 2024). These innovations aim to improve brand recall by making advertisements more engaging and memorable (Anderson et al., 2023). In the tech gadget industry, where competition is intense, effective mobile advertising strategies are crucial for increasing brand awareness (Johnson & Lee, 2024). This study examines the impact of mobile advertising innovations on brand recall for a tech gadget brand in Kaduna.
Statement of the problem
Despite the increasing use of innovative mobile advertising, many brands struggle to measure their impact on brand recall (Eze & Ojo, 2023). Some consumers also find mobile ads intrusive, leading to ad fatigue and reduced effectiveness (Ogunleye & Adepoju, 2024). This study evaluates the role of mobile advertising innovations in enhancing brand recall among Kaduna-based consumers.
Objectives of the Study
To examine the effect of mobile advertising innovations on brand recall.
To assess consumer responses to different types of mobile ads.
To identify challenges associated with mobile advertising effectiveness.
Research Questions
How do mobile advertising innovations influence brand recall?
What types of mobile advertisements are most effective in engaging consumers?
What challenges affect the effectiveness of mobile advertising in Kaduna?
Significance of the Study
This study will provide insights into the effectiveness of various mobile ad formats in boosting brand recall, helping marketers refine their advertising strategies.
Related Project Materials
An Assessment of the Role of Spirituality in Mental Health Recovery: A Case Study of Federal Medical Centre, Owerri, Imo State
Background of the Study
Spirituality, which encompasses beliefs, values, and practices that provide individuals with meaning and connecti...
The Impact of Healthcare Worker Shortages on Service Delivery in Gombe State
Background of the Study:
Healthcare worker shortages are a critical issue affecting service delivery in many regions, inclu...
An assessment of the role of religious organizations in reducing electoral apathy in Otukpo Local Government Area, Benue State
Background of the Study
Religious organizations in Nigeria, particularly in regions like Otukpo Local Government Area (LGA)...
Automated Canteen Ordering system
ABSTRACT
Nowadays people do not have much time to spend in canteen by just waiting for the waiter to take their order. Many customers vis...
A STUDY ON ONLINE LEARNING AND ITS IMPACT ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS
Background of the Study
The day when the teacher served as a repository of information has long since p...
An assessment of cultural perceptions of disability and their effect on healthcare access in Isiala Ngwa North Local Government, Abia State
Background of the study
Cultural perceptions of disability significantly affect how individuals with disa...
An analysis of gender roles in the informal transport sector in Onitsha North Local Government Area, Anambra State
Background of the Study
The informal transport sector is a vital component of urban mobility, yet gender roles within this...
An appraisal of economic diplomacy strategies and their influence on bilateral trade: A study of US–Mexico relations
Background of the Study
Economic diplomacy has become a vital instrument in enhancing bilateral trade relationships, as nat...
KINETICS AND OPTIMIZATION OF CHALCOPYRITE, SPHALERITE AND ILMENITE LEACHING IN BINARY SOLUTIONS
ABSTRACT
Mineral ores are usually processed by means of pyrometallurgical or hydrometallurgical processes. Myriad of deficiencies surroun...
Evaluation of Quantum Machine Learning in Predicting Epidemic Outbreaks at Federal Ministry of Health, Abuja
Background of the Study
Epidemic outbreaks represent significant public health risks, and the ability to predict and mit...
